Big Bad Wolf Books Roars Back to General Santos City for Its Grand Holiday Finale!
December 4–14, 2025 | Veranza Mall, Activity Center General Santos City
General Santos City (December 4, 2025) — GenSan, andam na mo? The world’s biggest book sale returns—and this time, it closes the year with a BANG! Big Bad Wolf Books makes its much-awaited comeback to the Home of the Champions for its final and grandest Philippine stop of 2025, bringing the magic of stories, surprise deals, and festive holiday cheer.
From December 4 to 14, Veranza Mall, Activity Center will be transformed into a breathtaking book wonderland bursting with millions of titles, massive discounts, and merry activities specially curated for the warm and unstoppable readers of GenSan.
“We are here with new titles, what you see this year is very dfferent from last years. We have curated books, from all walks of life. Take advantage of the bigger discount.I hope you can find your book of the day and jams from the books curated just for you. As you know our motto is changing the world one book at a time. Because we believed that with books, we can inspire a lot of things.” said Bernarde Lee, Business Director of Big Bad Wolf Books.
“At Big Bad Wolf, we believe that reading is never a luxury—it is a gift every Filipino child and family can enjoy. With books, we can inspire, bring hope, and remind everyone that even in a busy world, we can pause, open a book, and find joy. We are not just a book sale; we are a movement.” quoted by Ms. Ley Almeda, Country Head of Big Bad Wolf Books Philippines.
A Holiday Treat for Every Reader
Get ready to make your holiday book haul bigger and brighter! Big Bad Wolf GenSan 2025 is bringing unbeatable discounts and rebates to help you stock up for Christmas gifts, New Year reads, and everything in between. Whether you’re a casual reader, a student, a teacher, or managing a school library, there’s something to make your shopping even sweeter.
General Santos City (December 4, 2025) — GenSan, andam na mo? The world’s biggest book sale returns—and this time, it closes the year with a BANG! Big Bad Wolf Books makes its much-awaited comeback to the Home of the Champions for its final and grandest Philippine stop of 2025, bringing the magic of stories, surprise deals, and festive holiday cheer.
From December 4 to 14, Veranza Mall, Activity Center will be transformed into a breathtaking book wonderland bursting with millions of titles, massive discounts, and merry activities specially curated for the warm and unstoppable readers of GenSan.
“We are here with new titles, what you see this year is very dfferent from last years. We have curated books, from all walks of life. Take advantage of the bigger discount.I hope you can find your book of the day and jams from the books curated just for you. As you know our motto is changing the world one book at a time. Because we believed that with books, we can inspire a lot of things.” said Bernarde Lee, Business Director of Big Bad Wolf Books.
“At Big Bad Wolf, we believe that reading is never a luxury—it is a gift every Filipino child and family can enjoy. With books, we can inspire, bring hope, and remind everyone that even in a busy world, we can pause, open a book, and find joy. We are not just a book sale; we are a movement.” quoted by Ms. Ley Almeda, Country Head of Big Bad Wolf Books Philippines.
A Holiday Treat for Every Reader
Get ready to make your holiday book haul bigger and brighter! Big Bad Wolf GenSan 2025 is bringing unbeatable discounts and rebates to help you stock up for Christmas gifts, New Year reads, and everything in between. Whether you’re a casual reader, a student, a teacher, or managing a school library, there’s something to make your shopping even sweeter.
- Instant Rebates for Members
- ₱150 OFF when you spend ₱1,500
- ₱300 OFF when you spend ₱3,000
Valid once per day for registered members—perfect for stacking up your holiday book haul!
Dive into a holiday fun, games, and activities that will delight every GenSan reader! At the Book Stack Corner, the fun gets competitive! Stack your books as high as you dare—the taller the tower, the sweeter the reward, from exclusive discounts and giveaways to surprise goodies. It’s a lighthearted challenge that invites everyone to dive deeper into different genres, build their dream haul, and leave with an even bigger smile.
Can’t make it to GenSan in person? No worries! With Big Bad Wolf Books Pasabuy, you can order via Instagram for a minimum of ₱2,500 and have your books shipped anywhere in the Philippines—making holiday gifting easier than ever. And don’t forget the Wolfie Grand Lucky Draw: every ₱2,500 spend earns you a chance to win a Big Bad Wolf bookshelf, complete with decals and books—perfect for adding a magical reading corner to your home this holiday season.
Make the Most of these Exclusive Activities for the Community
Get ready to unleash your creativity, GenSan! Big Bad Wolf isn't just bringing books this year—it's bringing a full holiday lineup of arts, crafts, and cozy community sessions to spark inspiration long after you’ve filled your book haul. Whether you're into pottery, painting, journaling, or quiet reading moments, there’s something magical waiting for every kind of reader and creator. Mark your calendars and join the fun!
The holidays are the season of sharing joy, creating memories, and giving gifts that matter. And what better gift is there than a book? One that inspires, teaches, comforts, and sparks imagination.
So gather your family, your barkada, your coworkers—and let’s end 2025 with a mighty reading roar. See you at Big Bad Wolf GenSan!
SPOT Big Bad Wolf? UGC Challenge
Bring the excitement online and join the SPOT Big Bad Wolf? UGC Challenge, designed to boost event energy both on-ground and across social media! Stand a chance to win ₱500 worth of gift vouchers and exclusive Big Bad Wolf merchandise just by sharing your most creative moment at the Big Bad Wolf Book Sale GenSan 2025.
To join, simply:
Event Details
Sales Dates (Open to the Public):
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About Big Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 17 countries and more than 50 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates and most recently, to Saudi Arabia and Egypt.
- Up to 95% OFF on Books
- Learning Institutions Rebate
- Student & Teacher Perks
Dive into a holiday fun, games, and activities that will delight every GenSan reader! At the Book Stack Corner, the fun gets competitive! Stack your books as high as you dare—the taller the tower, the sweeter the reward, from exclusive discounts and giveaways to surprise goodies. It’s a lighthearted challenge that invites everyone to dive deeper into different genres, build their dream haul, and leave with an even bigger smile.
Can’t make it to GenSan in person? No worries! With Big Bad Wolf Books Pasabuy, you can order via Instagram for a minimum of ₱2,500 and have your books shipped anywhere in the Philippines—making holiday gifting easier than ever. And don’t forget the Wolfie Grand Lucky Draw: every ₱2,500 spend earns you a chance to win a Big Bad Wolf bookshelf, complete with decals and books—perfect for adding a magical reading corner to your home this holiday season.
Make the Most of these Exclusive Activities for the Community
Get ready to unleash your creativity, GenSan! Big Bad Wolf isn't just bringing books this year—it's bringing a full holiday lineup of arts, crafts, and cozy community sessions to spark inspiration long after you’ve filled your book haul. Whether you're into pottery, painting, journaling, or quiet reading moments, there’s something magical waiting for every kind of reader and creator. Mark your calendars and join the fun!
- December 6 (Saturday) – Junk Journaling Workshop with Gensan Book Club 4:00 – 6:00 PM
- December 6–8 – Pottery Sessions with 10:00 AM – 9:00 PM
- December 9 (Tuesday) – Silent Book Reading Session at Gensan Psych Mental Health Hub 6:00 – 8:00 PM, with Gensan Book Club
- December 11 (Thursday) – Art Coloring Session with Gensan Book Club 4:00 – 6:00 PM
- December 13–14 – Art Workshop with Pinsel 10:00 AM – 9:00 PM
The holidays are the season of sharing joy, creating memories, and giving gifts that matter. And what better gift is there than a book? One that inspires, teaches, comforts, and sparks imagination.
So gather your family, your barkada, your coworkers—and let’s end 2025 with a mighty reading roar. See you at Big Bad Wolf GenSan!
SPOT Big Bad Wolf? UGC Challenge
Bring the excitement online and join the SPOT Big Bad Wolf? UGC Challenge, designed to boost event energy both on-ground and across social media! Stand a chance to win ₱500 worth of gift vouchers and exclusive Big Bad Wolf merchandise just by sharing your most creative moment at the Big Bad Wolf Book Sale GenSan 2025.
To join, simply:
- Follow @BigBadWolfBooksPhilippines on Facebook, Instagram, and TikTok.
- Share a public post featuring your most creative “Find Big Bad Wolf?” photo or video taken during your visit.
- Use the official hashtags:
- #BBWGenSan2025 #BBWPhilippines2025 #SharingKnowledgeGlobally #ChangingTheWorldOneBookAtATime
- Tag three book-loving friends and invite them to join the fun.
Event Details
Sales Dates (Open to the Public):
- December 4-14, 2025 — 10:00 AM to 10:00 PM
- Located at Veranza Mall, Activity Center GenSan.
- Monday-Thursday: 10AM - 9PM
- Friday-Sunday: 10AM - 10PM
- FREE ADMISSION!
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About Big Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 17 countries and more than 50 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates and most recently, to Saudi Arabia and Egypt.
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