LG and Imperial Appliance Plaza Extend Laundry Love to Earthquake-Affected Families in General Santos City
GENERAL SANTOS CITY, Philippines — During challenging times, care can take the form of something simple but deeply practical: a fresh set of clothes, clean bedding, and one less household task for a family to carry. LG Electronics Philippines, in partnership with Imperial Appliances, brought its Laundry Love free laundry service program to General Santos City for the first time, supporting residents affected by the 7.8-magnitude earthquake in June. Held from July 13 to 17 at the Barangay Hall in Purok Estrella, Barangay Calumpang, the five-day activation provided 310 families with free access to LG washers and dryers. Operating daily from 8 a.m. to 5 p.m., the program handled approximately 2,544 kilograms of laundry. Nakhyun Seong, Managing Director of LG Electronics Philippines, said, “Laundry Love reflects our belief that meaningful support begins with understanding what communities need in their everyday lives. For families recovering from a natural calamity, access to clean clothes...
