Starbucks Traditions Marks Its 24th Year in the Philippines with “Wrapped in Joy”
The 2027 Starbucks Traditions Collection arrives in stores nationwide on November 3 MANILA, Philippines, October 31, 2026 — Starbucks Traditions, one of the country’s most anticipated holiday rituals, returns on November 3 for its 24th year in the Philippines. Under the theme “Wrapped in Joy,” Starbucks Philippines kicks off the holiday season with a new brand film and a five-piece 2027 Starbucks Traditions Collection. Since its first collection in 2004, Starbucks Traditions has become a holiday tradition in its own right: friends and families comparing sticker counts and racing to complete their cards before the new year, and the planner that has carried countless Filipinos through the year ahead. This year’s theme, “Wrapped in Joy,” celebrates the happiness found in the moments we share and the little surprises that often mean the most: a thoughtful gesture, an unexpected visit, a plan made just for you. This season is a chance to surprise the people who always make the holidays spec...
