Coca-Cola Philippines Named Brand of the Year at SMARTIES™ Philippines 2026
MANILA, PHILIPPINES, 21 October 2026 – Coca-Cola Philippines has been named Brand of the Year at the SMARTIES™ Philippines 2026 Awards and received eight awards across categories including omnichannel marketing, artificial intelligence (AI), personalization, commerce and retail media. Organized by MMA Global, SMARTIES™ Philippines recognizes marketing campaigns that combine creativity, technology, consumer insights and measurable business results. The recognition reflects Coca-Cola Philippines’ continued focus on creating more relevant and personalized experiences for Filipino consumers. Two award-winning campaigns were central to this achievement: Coca-Cola Festive 2025, which used data-informed audience targeting and storytelling to make holiday connections more meaningful and Grab’s Year in Cravings, which transformed consumers’ food-ordering habits into personalized digital experiences. The Coca-Cola Philippines team garnered eight awards at the MMA SMARTIES™ Philippines 2026 gala...
